PENT. Expands to the U.S. East Coast, New York Is Next
PENT. continues its international expansion with a new chapter in the United States.
As part of the brand’s growing presence across the U.S., Joe Ferraro has joined PENT. as Regional Director for New York & the East Coast, leading the development of one of the most important markets for luxury residential, hospitality, wellness and interior design.
At the same time, PENT. is preparing for another major step: the opening of its first New York boutique in SoHo.
A New Chapter on the East Coast
New York has long been a global meeting point for architecture, design, fashion, hospitality and culture. For PENT., establishing a permanent presence here is a natural next step.
The East Coast represents an important market for the brand — from private residences and luxury developments to hotels, wellness spaces, private clubs and yachts.
Joe Ferraro will be responsible for developing relationships with architects, interior designers, developers, hospitality groups and private clients across New York and the wider East Coast region.
His appointment strengthens PENT.’s ability to work directly with professionals at every stage of a project — from early specification and material selection to bespoke configuration, delivery and installation.
PENT. SoHo — More Than a Showroom
Alongside the expansion of its regional team, PENT. is currently preparing its first boutique in SoHo, New York.
The concept is being developed as something more intimate than a traditional fitness showroom.
PENT. SoHo will introduce visitors to the wider world of the brand — a space where performance, craftsmanship, materials, technology and contemporary design come together.
Rather than displaying fitness equipment in a conventional retail environment, the boutique will present PENT. pieces as part of an architectural interior.
Visitors will be able to discover selected pieces from the PENT. collections, experience materials and finishes, and explore bespoke solutions created for private residences, luxury hospitality and exceptional projects around the world.
It will also become a New York meeting point for the PENT. professional community — architects, designers, developers and partners working on projects where fitness and wellness are increasingly becoming an integral part of the architecture.
Designed in Europe. Handcrafted in Poland. Now in New York.
Every PENT. piece is developed with an approach closer to bespoke furniture and collectible design than conventional fitness equipment.
Wood, natural leather, stainless steel and precisely engineered mechanical systems are brought together within PENT.’s own European manufacturing environment.
This combination of design, engineering and craftsmanship allows PENT. to create highly individual solutions for residences, penthouses, hotels, spas, private clubs and yachts.
The New York expansion
